Craftsmanship

Developers of the new and original FG talk about what has remained unchanged since 1966 and what new challenges were taken on.

The behind-the-scenes story of the development of the SRT Powered Pickup System

Iconic tattoo artist Tokyo Hiro mixes his Japanese heritage with Los Angeles punk rock to create an original and refreshing style of his own. His Instagram feed is full of beautifully designed artwork and tattoos, and with his rock royalty family and personal style we knew this was a good fit for us.

Gitarrer och baseball-handskar kommer från olika världar men hantverkarnas filosofi är gemensam.

I Calabasas, Los Angeles finns Yamaha Artist Services (YASLA) - ett ställe där artister kan droppa in för att jamma, komma med idéer eller hjälpa till med utveckling av instrument. Den världsberömde gitarrbyggaren Pat Campolattano arbetar här.