Yamaha Music Europe is launching the Yamaha Music Europe Hub
As an important part of the Yamaha Group's global strategy to pursue digital transformation (DX) and stronger consumer-centric marketing, Yamaha Music Europe has begun to transform its membership services, introducing the new global Yamaha Music account service, "Yamaha Music ID."
With its diverse range of musical instruments, products and services, offered in a variety of European countries and regions, Yamaha is harmonizing its member account systems to enhance its digital customer experience and improve account processing, as users move between Yamaha's many digital platforms.
This new account service will be launched on the “Yamaha Music Europe Hub”, a website dedicated to music, music culture, and learning to play an instrument. Inspirational articles, videos and podcasts invite readers to explore the many facets that music brings to their lives every day. In addition, the site features a members' area where customers can register their products to gain access to exclusive contents and benefits, like warranty extensions or learning apps.